GE Money Bank Philippines and the Let’s Go Foundation recently announced their agreement to jointly develop and lead a new initiative focused on women’s entrepreneurship. Called the Women Entrepreneurship Program, the initiative aims to raise awareness and inspire entrepreneurship in women at college level.

Professor Jay Bernardo, founder of the Let’s Go Foundation based in Manila, said, “This is an extraordinary opportunity for young Filipinas today. Statistics indicate an increasing growth of women in small and medium enterprises. Because they are growing, we want to improve the quality and thus increase the contribution of women enterprises in society.”

“As our partner, GE Money, with its deep expertise in financial education, will play a critical role in the success implementation of this program,” he added.

Ben Kua, CEO of GE Money Bank Philippines said, “We are excited about this opportunity to work with Let’s Go to reach out to young Filipinas considering productive life beyond education. We are committed to helping transform job seekers into job creators through entrepreneurial education. Let’s Go identified an opportunity for us to bring an important education and community solution to an important issue in the Philippines.”

During the first phase of the program, GE Money Bank and the Let’s Go Foundation will conduct research on women entrepreneurship in the Philippines to better understand the dynamics of the issues as they relate to the Philippines.

The results will be used for future planning of the program and will also be made available for teachers to develop their own entrepreneurship education curriculum for their schools and organizations.

To assist and equip teachers, specific teaching materials will be created for us at the high school and college level. The materials will offer tools and methods for teachers to deliver more effectively the subject of entrepreneurship in their classes.

A website dedicated as a resource for women entrepreneurs will be created, containing news, events, research materials, links and networking opportunities. Let’s Go Foundation and GE Money will continue to update the public at every key milestone of the project.

With more that $163 billion in assets, GE Money, the consumer financial services unit of General Electric Co., is a leading provider of credit services to consumers, retailers and auto dealers in 53 countries around the world.

GE Money, based in Stamford, Connecticut, offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found at www.gemoney.com.

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