Let’s Go Foundation, in partnership with GE Money Bank, recently presented the results of the first phase of the women entrepreneurship program which was launched last December. It aims to educate and inspire young women to be leaders of society. Data from the survey will be used to develop a curriculum designed for teachers nationwide to adapt into their respective courses.

The study identified the tools important in businesses and the factors that affect the decision-making processes. “The research shows that 43 percent of women entrepreneurs surveyed find the professor teaching the subjects as the process most useful in growing their businesses against the common notion that workshops are the most effective tools. It is therefore essential to optimize the learning experience of every aspiring entrepreneur by equipping teachers with the right classroom materials,” Professor Jay Bernardo, founder of the Let’s Go Foundation said.

Sixty-five percent of the businesswomen initially worked in a private corporation and 53 percent of the respondents had parents who were both entrepreneurs. Thirty-one percent of those surveyed said finance is the most critical subject to master, while 26 percent said marketing and 23 percent said strategic management. These results demonstrate the importance of structural or foundational education necessary for those who pursue majors in entrepreneurship programs.

Tomoko Takazawa, corporate citizenship leader of GE Money Asia says, “By learning from the survey completed by the foundation and utilizing our expertise as a bank as well as our experience of implementing financial education programs, we look forward to developing a unique curriculum which would really be beneficial for Filipino students.”

GE Money Bank president Ben Kua says “The survey results are incredibly important because they point us in the right direction toward building a unique and relevant program that offers women interested in entrepreneurship the right foundations to succeed.”

A teaching program to be rolled out to pilot schools targeting women’s colleges is being developed by both groups. “We look at the program as a long term development opportunity that will encourage women entrepreneurship in the Philippines. GE Money is committed to support this initiative and will help roll out the program to more schools in the future,” Takazawa said.

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